(3rd Blogiversary Week) Build a blog? You’re also building a brand.

Looking at this coming week has made me a little reflected. It’s almost been three years since I started blogging, so I think that makes sense in some way. I suppose I do a lot of self-reflection anyway. Writing reviews reflect what I think about a show I just watched. Writing thoughtful posts are my thoughts on how I feel about certain topics right now. I am soon to be starting a fourth year of blogging, so I think that is only natural.

This time I’ve been thinking about what small amount of impact I put on this blogging community, how people think of me, and wondering if people understand how I think regarding certain shows or how I feel about shows before they click onto my links. I think that all connects to the concept and question of “Do I have a brand?” I don’t know about you, but I think the answer is yes. That is the same thing for people who are just starting out as well. Here is some advice that I have for upcoming bloggers before they start their blogs.

Think hard about your blog name and site design

Almost three years ago (it will be three years tomorrow), I posted by first post on a blog called “Mechanical Anime Reviews”. Yeah, it’s this one. Looking back at everything now, I probably shouldn’t have named my blog this. It’s not because I don’t talk about mech shows, because I do. I just don’t talk about mech shows all the time and maybe that is something that people expect when it comes to here. I feel like my reviews of Mech Shows are few and are in between sometimes. I’m sorry, I like watching other types of anime as well. Also, the stigma that a lot of newer anime fans have towards mech shows may have caused me damage or a lower amount of views as well. I know that I shouldn’t care about that because I am mostly blogging for fun and rid myself of stress, but I do still. It stresses me out all the time. Why don’t they just remove the stats function from the app?

When choosing your blog name, think about what kind of content you want to write and how you want to write it. All of that must be in conjunction with your blog title. Now I know there are plenty of blogs that just with their name or a name of an anime characters. That’s a little bit dangerous, because that means that people are instantly going to connect you and your thoughts to an anime character. Unless you want to reject your blog and start over again, as long as you blog you are going to be attached to it by the hip for your whole blogging career. Possibly after. I mean, that is how people are going to know you. All of this also goes with blog lay outs and other things by the way.  Choose something that you feel like you want are proud to be attached to.

All about content


The next thing to consider when blogging is the content that you want to put out. I won’t lie to you, I am still struggling with this. While I generally know what I want to do now, I am still trying my best to experiment with the content I want to put out to see if I could write things better or in a unique way. At this moment, I don’t think anything that appeared on this blog has ever been perfect at all. As my mom has said many times in my life “perfection is a bad word because it doesn’t exist.” I absolutely agree with that sentiment, but that doesn’t mean that I don’t strive for it. I don’t want to feel complacent in what I do. Don’t worry about perfection when you are starting out.

So, what content do you want to write about? Do you want to post episodic reviews of seasonal shows? What about full reviews of shows that you watch? Are there things about certain aspects of different anime that you think other people should watch? How are you writing these posts? How long do you want them to be? How many times do you want to write a week? How are you writing them? These are the sorts of questions that you must think about and consider when it comes to your content. The more you are consistent with the content you put out and when you post the content you put out, the more you have an audience that will keep coming back to what you write. All of this is going to be apart of your ”brand” and it matters quite a bit. Yeah, a lot of thinking goes into blogging.

What about your writing voice?

So now that you know that to name your blog, how it’s going to look, and what content you are going to put out, how are going to write that content? How do you want to get your voice across to people in a way makes it unique? To be honest, this is another thing that I struggle with because I still use the five-paragraph essay prompt I learned in Junior high and high school when writing a lot of my posts. Why? I feel like it just flows the right way for me and works incredibly will with how I want to convey my ideas. It’s been ingrained in me since forever and I feel incredibly jealous when I see someone not use it. Breaking away from it is going to be incredibly hard for me. I bet everyone reading this post or even just starting out are a lot more creative then me.

 What kind of voice you use when writing a blog post comes from two places. The first one is yourself. You are writing your own posts with your own opinions. That’s mostly all you need. If you want to get ideas how to phrase things in a different style then you would usually do, that comes from over content. I don’t just mean other blog posts, it could come from interesting anime videos on YouTube that you want to bring a spin in in your post, same with thoughtful video analysis videos, or even from fiction. Maybe you want to write posts as a hero going on a journey, a space alien that has never seen the content you’re watching, a talking toaster, or anything really. The amount of influence is endless for finding your blogs voice.


In the end, I hope I helped at least one person with this post. If not, then oh well This post was influenced from reading a lot of blog posts from and thinking about how what I write has changed over time. Everyone must have put a lot of thought into all of this when starting out. Possibly not. Either way, this stuff affects us all.

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  1. I started my blog with the idea that I just wanted to write a little something about the shows I was watching (mostly because I wanted to encourage myself to write again and because I wanted to talk about anime). My 100 word reviews of episodes worked at getting me writing again and then I started writing lists and features and all sorts of other things and none of my episode reviews stick anywhere near 100 words these days. That said, I’m not changing the name of the blog. Still, it is very hard to know when you start out where a blog will take you and what you will end up doing with it as I never knew that I would get so hooked on writing for my blog and love it so much.

    Liked by 1 person

  2. I love this post and it’s such great advice for new bloggers. So far I’m still generally happy with my blogging persona but I have heard that it sounds a bit intimidating to younger readers… That’s sad.
    I love mechanical anime as a name. Of corse i weirdly associate it with mechanical pencils so it makes me think of the sketches behind all the anime. Like the foundations of anime i guess

    Liked by 1 person

    1. Thank you. I tried to think of some good advice!

      I like your blogging persona. I don’t know why people are afraid of you and your antics because you come pretty (my phone wanted to society l autocorrect this to pet) friendly to me!

      Oh, I never looked at it like that! You have some good, unique points of view 😁

      Liked by 1 person

  3. Well, if you had a chance to rename your blog on the spot, then what would you call it? (I’m kind of curious, now that you imply it…)

    Still, I’ve seen some truly stupendous ways to stand out over the years with blog names (on Tumblr though, naming your blog is more akin to staking a claim on rented land, rather than starting a business, so standing out is a way to become memorable in the minds of everyone you interact with), although I still think someone like TPAB still wins “Best Blog Concept” through weirdness alone.

    Lessee…my main blogs have been MagicConan14’s Blog (Blogger) -> Courage, a Word of Justice (Tumblr, the title being a paraphrased quote from Detective Conan) -> The Animanga Spellbook (WordPress). The newer the blog is, the more time I spent initially thinking about its “identity”. Weird, huh?

    Liked by 1 person

    1. To be honest, I have no idea right now. I thought I came up with a new name once, but that might have been a fiasco. Sometimes having a terrible short term memory is a curse.

      Oh! Tumblr is a territory I haven’t been apart of, so that sounds pretty unique and I absolutely agree that TPAB wins the best title and concept award.

      Nah, I don’t think so 😁. It seems kind of normal.

      Liked by 1 person

  4. Branding is something people tend to overlook, especially when they first start off. Marketing 101 stuff, but I think it is a good idea to remind folks and really discuss it like you have here. Great article Scott 🙂

    Liked by 1 person

  5. I completely screwed up on the focus aspect of my site for the first two years until I narrowed it, and the title still has nothing to do with the content. I’d change it, but it wouldn’t feel right at this point. Like renaming a kid when he’s already five years old.

    This is all good advice, though.

    Liked by 1 person

    1. You and Karandi seem to have a similar opinion on that and I can completely understand why you wouldn’t change your titles. At this moment, even if I sometimes want to change my title, it would weirdly change it’s identity.

      Liked by 1 person

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