I just thought this would be a funny post to write about because it feels a little relevant in our current time period. Have you guys seen the Taco Bell Commercial centered on the reappearance of Nacho Fries? What is this commercial? It’s a commercial based around mecha anime. All kinds of mecha anime and general anime things. There are the obvious influences of Gundam and Evangelion, but I bet there is much more going on then one would think in this one minute commercial. I haven’t spent all the time analyzing it and I don’t want to because it’s a commercial, but there is some real energy and passion behind it that goes behind most commercials. It’s gotten a lot of attention for a reason. Also, Gura Gawr is there, but you know…
There is even a story to it as well. As cliche as it is, it features a girl Rei who lost her brother to the monsters that are after their fries and here she is in the commercial fighting against those monsters who wants them. Eventually towards the end, Rei faces off against her brother in a joust that we don’t see. For one minute of a commercial, it’s pretty powerful. It’s even well animated and has great character designs. They are very modern character designs that look somewhat like what Studio Mir puts out to me and the animation on the action scenes and mecha fights vs monsters are incredible. Studio Psyop and Taco Bell both enlisted some talent for this. Even the voice actors are high caliber here. I can see why people are so interested in this becoming a full anime even if that is never going to happen.
So, what does this commercial mean? I think the most obvious one is that Taco Bell knows how to get some attention. They also pay attention to some trends that are going on. For instance, I have mentioned Gura already right? She is the most popular v-tuber ever right now. It also means that anime has such a huge audience right now in the United States. I mean, western cartoons have been influenced for years and years and years at this point from Teen Titans to so many other things, but it hasn’t gotten the mass market appeal for it until now. Newer anime movies have appeared in movie theaters and streaming services in shorter periods of times then ever before because they sell well now. Even if Taco Bell’s Nacho Fry’s don’t sell well, they tapped into something here.
What is even better then just being trends and it being “anime” is how genuine the commercial is. It’s apparent that Studio Psyop knows anime tropes and isn’t just aping off of them. They love them. This isn’t just a “look at the mecha anime or anime in general we are referencing”, the story and style in this commercial is fill with all sorts of anime love and energy. The character drama is simple but impactful, the action has all the energy in the combat scenes is kinetic and wonderful in the way the best anime scenes are. I can keep going on this. They even made a 20 page manga of Fry Force that you can find online. If you are going to sell something in an anime style, then do it as well as Taco Bell and Psyop are doing it here. Do it with love and passion, not a quick cash grab that fans will be disappointed with in the end. Leaving fans wanting more is a good thing. I hope these Fry Force commercials are a series that builds on its story. Only time well tell if that is true.